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Entrepreneurial Intention of Business Development
Martensová, Silvie ; Popelka, Oldřich (referee) ; Žižlavský, Ondřej (advisor)
This Bachelor‘s thesis deals with an entrepreneurial intention of business development processing. The first part is focused on a theoretical introduction, basic terms, information and methods. The second part deals with a current situation of company, an analysis of the current situation and also with assessment of company’s financial health. The last part consists of project feasibility assessment and my own suggestions to improve company‘s financial position by using the new business plan.
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Evaluation of the Financial Situation of the Company and Proposals for its Improvement
Homolová, Lucie ; Rozkošný, Tomáš (referee) ; Žižlavský, Ondřej (advisor)
The bachelor thesis is focused on the evaluation of the financial situation of selected company for the period from 2014–2018. Based on the results obtained from the financial analysis, measures are proposed that should lead to an improvement in company’s situation. The thesis is divided into four parts. In the first part there are described the main objective and methodology for the given issue. The second part contains the main theoretical knowledge. In the third part, individual financial indicators are calculated. In the final part there are described suggested solutions.
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Evaluation of the travel agency's financial performance using benchmarking approach
Pandulová, Petra ; Pavláková Dočekalová, Marie (referee) ; Kocmanová, Alena (advisor)
The Master’s thesis deals with the financial performance ratings of the selected travel agency during the years 2012 – 2016 with using benchmarking and financial analysis. The first part of thesis focuses on description of basic terms and methodological procedures, which are used for company performance evaluation. In the second part of thesis, these findings are practically applied and are made analysis of the current situation of the company and its closest competitions. Based on information from the analysis are presented the proposals, which improve a financial position company.
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Proposal of Competitive Strategy of Company
Števanka, Ladislav ; Raška, Michal (referee) ; Zich, Robert (advisor)
This Master’s thesis analyses the current status of the small selling company, which sells sport articles. The thesis investigates impact extenrnal environment on the firm and also analyse internal environment. It defines strategic targets, contains propsal of competitive strategy of the company and its time implementation.
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Business Plan
Urbánek, Michal ; Mezera, David (referee) ; Rosenberg, Jan (advisor)
Bachelor thesis deals with aspects of setting up a wholesale company which focuses on the import of two-wheeled electric vehicles from People’s Republic of China. Analysis of general environment, external environment and internal analysis were used as a source for the proposed solution. The proposal itself consists of financial evaluation and marketing core that can be further developed in marketing plan.
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The Proposal of Foriegn Market Entry Strategy
Vítková, Karolína ; Langerová, Magdalena (referee) ; Šimberová, Iveta (advisor)
The aim of the diploma thesis is to suggest a strategy for an expansion of the selected company on a foreign market. This company is based in Brno and it‘s core business is selling women‘s fashion. The thesis is divided into four parts. The first part concerns the main aspects of the problem, the aim of the thesis and the methods used in order to achieve it. The theoretical part introduces the basic theoretic concepts of the researched matter. This part is followed by a description of an external and internal environment. The last part of the thesis consists of some suggestions and proposed solutions which includes a financial plan as well.
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